Digital Ministry proposes mandatory RuStore preinstallation on Smart TVs
Published · Updated
What happened
Russia's Ministry of Digital Development proposed a requirement that Smart TV devices sold in Russia come with RuStore preinstalled, according to Interfax on September 25.
Why it matters
The proposal would widen Russia's domestic-software preinstallation regime from phones and other devices into Smart TVs, changing default software distribution on a large consumer hardware segment. If advanced into binding rules, it would affect device vendors, app stores, TV operating-system operators, and content-service onboarding in the Russian market.
Interfax reported on September 25 that Russia's Ministry of Digital Development proposed requiring the domestic RuStore app marketplace to be preinstalled on Smart TV devices. The move extends Russia's existing preinstallation policy into another consumer-device category and would give the state-backed domestic app distribution channel a stronger default position in living-room devices. The immediate relevance is regulatory: manufacturers, importers, TV platform operators, and app ecosystem players may need to prepare for rulemaking, compliance costs, and possible market-access conditions.
Watch for
Ministry of Digital Development publication of a draft legal act or explanatory note on Smart TV RuStore preinstallation on regulation.gov.ru by 2026-09-29 Government of Russia inclusion of the Smart TV RuStore mandate on a cabinet agenda or official order list by 2026-09-29 Federal Antimonopoly Service comment on market-access or competition effects of mandatory RuStore preinstallation by 2026-09-29 RuStore operator VK acknowledgement of Smart TV integration requirements or OEM talks by 2026-09-29
Sources
- Что произошло за день: пятница, 25 сентября · interfax.ru
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