Apple cuts Taiwan App Store commission to 26% after FTC talks
Published · Updated
What happened
Apple announced that its Taiwan App Store commission on standard paid apps and in-app purchases will fall from 30% to 26% starting October 31 after discussions with Taiwan’s Fair Trade Commission.
Why it matters
The change reduces Apple’s platform fee for transactions in Taiwan and may raise net revenue for local app developers from the next billing cycle. It also shows that a Taiwan regulator can secure a market-term adjustment from a large foreign platform without a new law announced alongside the change.
Apple said on October 30 it will lower the Taiwan App Store commission rate on standard paid apps and in-app purchases from 30% to 26%, with the change taking effect on October 31. The company said the move followed discussions with Taiwan’s Fair Trade Commission. The change alters take rates immediately for developers selling through Apple’s platform in Taiwan and provides a live test of how Taiwan’s competition oversight can shape terms imposed by a global digital gatekeeper.
Watch for
Apple Developer documentation or Taiwan pricing schedule update on October 31 confirming the 26% commission implementation terms and eligible transaction categories Taiwan Fair Trade Commission public statement by November 2 describing the basis of its talks with Apple and whether any case remains open Google Play Taiwan terms or public communication by November 2 on commission structure or developer-fee parity in Taiwan Statements from major Taiwan developer associations or listed game publishers by November 2 quantifying expected margin changes or pricing adjustments
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