Trade Ministry expands Turquality and Brand support terms for target markets and fairs
Published · Updated
What happened
The Trade Ministry changed support conditions for companies in the Brand and Turquality programs. Eligible firms can now reuse previously unclaimed years within the five-year target-market support period and receive 75% support for Turkish export-product fair participation without the previous payment ceiling.
Why it matters
The package changes export-promotion incentives immediately by lowering the cost of fair participation and giving firms more flexibility in when to deploy target-market support. That can shift near-term application volumes, trade-fair attendance, and ministry reimbursement outlays.
Türkiye's Trade Ministry package introduced two operational changes for companies in the Brand and Turquality programs: firms can reclaim previously unused years within the five-year target-market support window, and participation in Turkish export-product fairs will be supported at 75% without the usual upper payment cap. The change alters the timing and cost structure for market-entry and buyer-conversion plans that companies can execute from now. The immediate policy question is whether implementation guidance and budget control will keep pace with expected applicant demand.
Watch for
Turkish Ministry of Trade publication of implementing communique or application guidance for the revised Brand and Turquality support terms by 2026-11-05 Turkish Exporters Assembly (TIM) notice on updated fair-participation reimbursement procedures or applicant eligibility from 2026-11-02 to 2026-11-05 Ministry of Trade support portal update showing revised upper-cap language removed for Turkish export-product fairs by 2026-11-05 Eximbank or Ministry of Trade clarification on budget envelope or reimbursement processing timeline for new applications by 2026-11-05
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